{"id":2576,"date":"2026-01-19T11:45:08","date_gmt":"2026-01-19T10:45:08","guid":{"rendered":"https:\/\/kessens.pakeet.de\/2026\/01\/19\/redesign-2026-new-website\/"},"modified":"2026-02-12T10:42:09","modified_gmt":"2026-02-12T09:42:09","slug":"redesign-2026-new-website","status":"publish","type":"post","link":"https:\/\/www.kessens-technik.de\/en\/2026\/01\/19\/redesign-2026-new-website\/","title":{"rendered":"Redesign 2026 &#8211; New Website"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/kessens.pakeet.de\/wp-content\/uploads\/2026\/02\/kessens_technikmitsystem_redesign_26_mockup-002-edited-scaled.jpg\" alt=\"New Website 2026 - Kessens Technik mit System website view on a Macbook - three more pages float around the device\" class=\"wp-image-2531\" srcset=\"https:\/\/www.kessens-technik.de\/wp-content\/uploads\/2026\/02\/kessens_technikmitsystem_redesign_26_mockup-002-edited-scaled.jpg 2560w, https:\/\/www.kessens-technik.de\/wp-content\/uploads\/2026\/02\/kessens_technikmitsystem_redesign_26_mockup-002-edited-960x540.jpg 960w, https:\/\/www.kessens-technik.de\/wp-content\/uploads\/2026\/02\/kessens_technikmitsystem_redesign_26_mockup-002-edited-1920x1080.jpg 1920w, https:\/\/www.kessens-technik.de\/wp-content\/uploads\/2026\/02\/kessens_technikmitsystem_redesign_26_mockup-002-edited-768x432.jpg 768w, https:\/\/www.kessens-technik.de\/wp-content\/uploads\/2026\/02\/kessens_technikmitsystem_redesign_26_mockup-002-edited-1536x864.jpg 1536w, https:\/\/www.kessens-technik.de\/wp-content\/uploads\/2026\/02\/kessens_technikmitsystem_redesign_26_mockup-002-edited-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n<p><strong><em>A company&#8217;s digital presence significantly shapes the first impression. For Kessens &#8211; Technik mit System from Lastrup, a modern, stylish, and strategically realigned website was created as part of a comprehensive website relaunch. <\/em><\/strong><\/p>\n\n<p>The redesign combines a saturated, brand-strong design with a clearly structured product presentation, optimized navigation, reduced content duplication, and a targeted SEO revision \u2013 without impairing the website&#8217;s existing multilingualism.<\/p>\n\n<h3 class=\"wp-block-heading\">Strategic Objective of the Redesign<\/h3>\n\n<p>The central goal of the website redesign was to visually and structurally convey Kessens Technik mit System&#8217;s positioning as an innovative, technically savvy provider much more strongly.<\/p>\n\n<p>The previous division of services into separate main areas was reorganized in favor of a clear, uniform product structure. All products are now bundled in a clear main category. This creates a logically comprehensible information architecture that enables users to orient themselves more quickly.  <\/p>\n\n<p>At the same time, the new structure reduces content repetitions and avoids redundant text passages that previously appeared in several places on the website.<\/p>\n\n<h3 class=\"wp-block-heading\">Modern, Saturated Design with Clear Brand Impact<\/h3>\n\n<p>An essential component of the redesign is the visual realignment.<\/p>\n\n<p>The new website relies on:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>strong, saturated color schemes<\/li>\n\n\n\n<li>strong contrasts<\/li>\n\n\n\n<li>generous white spaces<\/li>\n\n\n\n<li>clear typography<\/li>\n\n\n\n<li>concise call-to-action elements<\/li>\n<\/ul>\n\n<p>The appearance is confident, technically precise, and of high quality. The design line underlines Kessens Technik mit System&#8217;s claim to offer modern solutions with systematic concepts. <\/p>\n\n<p>The reduced layout ensures a clear focus on content and products. Visual overload was deliberately avoided. Each design element fulfills a functional role within the user guidance.  <\/p>\n\n<h3 class=\"wp-block-heading\">Clear Product Structure and Improved Navigation<\/h3>\n\n<p>A central element of the redesign is the new navigation logic.<\/p>\n\n<p>The revised menu navigation offers:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>a clear main navigation<\/li>\n\n\n\n<li>a consistent substructure<\/li>\n\n\n\n<li>quickly accessible product categories<\/li>\n\n\n\n<li>an improved mobile display<\/li>\n<\/ul>\n\n<p>The bundling of all products in a uniform &#8220;Products&#8221; category creates transparency. Users find relevant information faster and reach their destination with fewer clicks. <\/p>\n\n<p>In addition, the internal linking was strategically revised. Relevant content is logically linked, which benefits both user guidance and the search engine structure. <\/p>\n\n<h3 class=\"wp-block-heading\">High-Quality Imagery Through Professional Photography<\/h3>\n\n<p>Another central element of the relaunch is the new visual world.<\/p>\n\n<p>The <a href=\"https:\/\/www.reukauf-fotografie.de\/\" type=\"link\" id=\"https:\/\/www.reukauf-fotografie.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">photographer Simone Reukauf<\/a> professionally showcased Kessens Technik mit System. The resulting images convey:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Authenticity<\/li>\n\n\n\n<li>technical competence<\/li>\n\n\n\n<li>employee presence<\/li>\n\n\n\n<li>attention to detail<\/li>\n\n\n\n<li>Quality in the production environment<\/li>\n<\/ul>\n\n<p>The high-quality photographs give the website a significantly stronger emotional and visual depth. They replace generic image motifs with real company shots, thereby strengthening brand identity. <\/p>\n\n<p>Large-format header images and precise detail shots ensure a high-quality, confidence-building external image.<\/p>\n\n<h3 class=\"wp-block-heading\">SEO Revision with a Focus on Sustainable Visibility<\/h3>\n\n<p>Parallel to the design and structural realignment, a targeted SEO optimization of the entire website was carried out.<\/p>\n\n<p>The measures included:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Keyword analysis and strategic realignment<\/li>\n\n\n\n<li>Optimization of meta titles and meta descriptions<\/li>\n\n\n\n<li>Improvement of internal links<\/li>\n\n\n\n<li>Optimization of loading times<\/li>\n\n\n\n<li>structured data<\/li>\n\n\n\n<li>Image alt texts and file names<\/li>\n<\/ul>\n\n<p>Particular attention was paid to not endangering existing rankings. Redirects were implemented cleanly to avoid ranking losses and to sustainably expand visibility. <\/p>\n\n<h3 class=\"wp-block-heading\">Multilingualism Maintained and Technically Cleanly Integrated<\/h3>\n\n<p>The website of Kessens Technik mit System has a multi-language function.<\/p>\n\n<p>A central concern during the redesign was to fully maintain this multilingualism and integrate it technically cleanly. The SEO optimization was implemented so that: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>each language version receives its own meta data<\/li>\n\n\n\n<li>hreflang tags are correctly integrated<\/li>\n\n\n\n<li>language versions are indexed cleanly<\/li>\n\n\n\n<li>no duplicate content problems arise<\/li>\n<\/ul>\n\n<p>This ensures the company&#8217;s international findability and even improves it structurally.<\/p>\n\n<h3 class=\"wp-block-heading\">Technical Implementation and Performance Optimization<\/h3>\n\n<p>In addition to design and content, the technical basis also played a crucial role.<\/p>\n\n<p>The new website impresses with:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>optimized loading times<\/li>\n\n\n\n<li>responsive display on all devices<\/li>\n\n\n\n<li>improved Core Web Vitals<\/li>\n\n\n\n<li>clean code structure<\/li>\n\n\n\n<li>clear URL system<\/li>\n<\/ul>\n\n<p>A high-performance website not only increases user satisfaction but also has a positive effect on search engine ranking.<\/p>\n\n<h3 class=\"wp-block-heading\">Stronger Brand Positioning in the Digital Space<\/h3>\n\n<p>With the relaunch, Kessens Technik mit System positions itself more clearly in the market.<\/p>\n\n<p>The modern, saturated design underlines innovative strength.<br\/>The structured product overview increases transparency.<br\/>The professional imagery strengthens the basis of trust.<br\/>The SEO optimization ensures long-term visibility.<\/p>\n\n<p>The new website combines technical competence with aesthetic clarity and strategic structure.<\/p>\n\n<h3 class=\"wp-block-heading\">Conclusion: Holistic Redesign with System<\/h3>\n\n<p>The website redesign of Kessens Technik mit System from Lastrup is far more than an optical modernization. It is a holistic realignment of the digital brand presence. <\/p>\n\n<p>Design, structure, content, imagery, and SEO interlock and form a consistent unit. The new website appears clear, high-quality, and future-oriented \u2013 without impairing existing functions such as multilingualism. <\/p>\n\n<p>With this modern website, Kessens Technik mit System strengthens its position in the digital competition and creates a solid foundation for further growth and sustainable online visibility.<\/p>\n\n<h3 class=\"wp-block-heading\">Website Development: K\u00f6hnemann Design- und Werbeagentur<\/h3>\n\n<p>Concept, screen design, programming, setup WordPress CMS, text and turnkey realization of this internet site by:<\/p>\n\n<p><a href=\"http:\/\/www.koehnemann-design.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">K\u00f6hnemann Design<\/a><\/p>\n\n<p>K\u00f6hnemann Design- und Werbeagentur<br\/>J\u00f6rn K\u00f6hnemann<br\/>Melchersstra\u00dfe 62<br\/>48149 M\u00fcnster<\/p>\n\n<p>Phone: 0251 \/ 4840001<br\/>E-mail: <a href=\"mailto:jk@koehnemann-design.de\" target=\"_blank\" rel=\"noreferrer noopener\">jk@koehnemann-design.de<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A company&#8217;s digital presence significantly shapes the first impression. For Kessens &#8211; Technik mit System from Lastrup, a modern, stylish, and strategically realigned website was created as part of a comprehensive website relaunch. <\/p>\n","protected":false},"author":1,"featured_media":2577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Redesign 2026 - New Website - Kessens Agrartechnikund Anlagenbau | Lastrup<\/title>\n<meta name=\"description\" content=\"As part of a comprehensive redesign, a modern and sophisticated web presence was created for Kessens - Technology with System from Lastrup.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kessens-technik.de\/en\/2026\/01\/19\/redesign-2026-new-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redesign 2026 - New Website - Kessens Agrartechnikund Anlagenbau | Lastrup\" \/>\n<meta property=\"og:description\" content=\"As part of a comprehensive redesign, a modern and sophisticated web presence was created for Kessens - Technology with System from Lastrup.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kessens-technik.de\/en\/2026\/01\/19\/redesign-2026-new-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Kessens Agrartechnikund Anlagenbau | Lastrup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/p\/Kessens-Technik-mit-System-100095123032901\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-19T10:45:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-12T09:42:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kessens-technik.de\/wp-content\/uploads\/2026\/01\/kessens_technikmitsystem_redesign_26_mockup-001.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2250\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"JK_Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"JK_Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.kessens-technik.de\\\/en\\\/2026\\\/01\\\/19\\\/redesign-2026-new-website\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.kessens-technik.de\\\/en\\\/2026\\\/01\\\/19\\\/redesign-2026-new-website\\\/\"},\"author\":{\"name\":\"JK_Admin\",\"@id\":\"https:\\\/\\\/www.kessens-technik.de\\\/en\\\/#\\\/schema\\\/person\\\/216dd7547c9ebe8cc5eca48c63248ae2\"},\"headline\":\"Redesign 2026 &#8211; 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